Alvas Media is a media and marketing company specializing in reaching an underserved yet high-potential audience: Swedes with a foreign background. With an estimated 2.8 million people in this demographic—including approximately 600,000 Arabic speakers—many advertisers struggle to connect with them effectively.

Alvas bridges this gap by offering tailored advertising solutions across multiple channels, including news media, influencer marketing, Out-of-Home (OOH) digital signage, and paid social campaigns.

Despite their significant purchasing power—an estimated 200 billion SEK—Swedes with a foreign background are often overlooked in traditional advertising strategies. Many brands struggle to engage this audience due to cultural and language barriers, as well as a lack of specialized media channels.

To maximize impact, advertisers need a strategy that goes beyond mainstream platforms—one that ensures their message reaches the right audience in the right context.

Through a strategic visual identity and web transformation, we helped Alvas build a credible, engaging digital presence that resonates with both advertisers and their audience. The new identity is fresh, inviting, and rooted in inclusivity and cultural relevance.

By repositioning Alvas as the leading agency for brands looking to connect with this overlooked yet high-potential market, the rebrand and website now serve as a powerful gateway—helping advertisers engage meaningfully with their audience.